Search Engine Optimisation (SEO) – to do or not to do? Before you decide whether SEO is or is not for you, perhaps do some research to find out what SEO could do for your website to determine the likely impact on your business.
The web is THE most cluttered communications medium and the reality is that an attractive looking website alone is simply not enough to bring visitors to your site. With the proliferation of websites and information available online today, your website needs to be easily found and accessible – which is achievable via a robust SEO strategy.
With over 85% of customers searching on search engines to find what they are looking for, your website needs to have a prominent search ranking position. Additionally, with approximately 80% of customers not looking past the first five links on first results page, it is essential for your website to not only be optimised, but to be optimised well enough to land a position the first results page. Research has shown that customers spend only 5% of their time on search engines, which means that a good SEO is essential for ranking.
Mastering SEO is a fine art. You can rely on our SEO experts who live and breathe anything concerning search engines and we have the technical ability to vastly improve your ranking. Simply, SEO ensures that your website appears higher and more frequently in search engines, with the result being that more visitors will click on your site. Search engine optimisation improves the ranking of your website in search engines such as Google, Yahoo and Bing.
With over 85% of customers searching on search engines to find what they are looking for.
Use SEO to Gain Credibility
SEO maximises your organic search position, where you do not pay for the position your website has on search engines. Organic can be referred to as natural, whereby your website will appear on search results lists due to the relevance to the search keywords used. This is different to paid advertising, like AdWords. Statistics show that 36% of customers click on paid advertising links, compared to 64% who click on the first five results in a search list, and consider organic results as more credible.
SEO maximises your organic search position, where you do not pay for the position your website has on search engines.
Be in it for the Long Haul
Optimisation is an ongoing process. You must actively market yourself to search engines so that your site is recognised. We can ensure that your website appears on search results lists of major search engines so that you are on your way to successful SEO.
Optimisation is an ongoing process. You must actively market yourself.
Freshen up your Content
Keep your website fresh. Not only does it help your ranking, but it also assists with holding return visitors for longer. The strategies that we will recommend to keep your website fresh and interesting will include actions such as adding more pages, news articles, useful information and testimonials.
Never assume that the words or terms you use internally for your products or services are the same as what consumers would search for. Consumers use different terms when searching the internet for a product or service. Our SEO specialists have substantial knowledge about search engines and can research the latest search terms used for your particular product or service.
We can ensure that the terms consumers are using are included in your website content. This will make it easier for search engines to find your website, with a greater likelihood of being found towards the first page of a search results list.