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Creating an online Sales Funnel with SEO

The greatest challenge for any business is how to attract customers who love their product and are ready to buy. There have been many articles about the need to create a Sales Funnel to capture enough prospective customers and filter them down to customers who are ready and willing to purchase. The idea of a Sales Funnel is to make an offer which appeals to a large number of prospective customers and lead them through a series of interactions with your business where they either continue to be interested or they are filtered out of the conversation.


Benefits of improving your Search Engine visibility

Why do you need to blog?

I often meet business owners who do not fully understand the importance of creating regular, fresh content to catch the attention of search engines. Some of them may already be creating blogs but don’t know why they’re not achieving a good ranking on Google. We all like to see our business name at the top of the list when we search on Google for our business category or product but ranking No: 1 is not the only reason for putting effort into making relevant, engaging content. It’s about creating a good reputation as well. Recent changes to Google’s indexing supports the value of building a good reputation.


How To Effectively Monitor Your Brands Online Presence

It Is Not About ROI Anymore, But About Engagement Instead I just cannot believe my ears every time I hear someone saying: “What is the ROI of my social media campaign?” I mean, seriously... It is the same as if I asked you: “What is the ROI of your mum” (As Gary V. tends to say now and again). So now listen – Those all days, when building a brand meant numbers are not here anymore... yes, they are gone.


What is Search Engine Optimisation (SEO)?

Search engine optimization is the process of improving the quality and volume of traffic to a website from search engines. SEO service providers consider how search engines work and what web surfers search for. Optimizing a website mainly consist of two activities; HTML (Hyper Text Markup Language) code editing and the content of the website. These two activities are carried out in order to increase the website relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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