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What is Search Engine Optimisation (SEO)?

Search engine optimization is the process of improving the quality and volume of traffic to a website from search engines. SEO service providers consider how search engines work and what web surfers search for. Optimizing a website mainly consist of two activities; HTML (Hyper Text Markup Language) code editing and the content of the website. These two activities are carried out in order to increase the website relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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How To Effectively Monitor Your Brands Online Presence

It Is Not About ROI Anymore, But About Engagement Instead I just cannot believe my ears every time I hear someone saying: “What is the ROI of my social media campaign?” I mean, seriously... It is the same as if I asked you: “What is the ROI of your mum” (As Gary V. tends to say now and again). So now listen – Those all days, when building a brand meant numbers are not here anymore... yes, they are gone.

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