Digital marketing
Each day, Google receives over 2 billion searches looking for one of 346 million websites. At Zeiden, we ensure that your website maximises its presence on these search engines through our digital marketing services, including the optimisation of your site through Search Engine Optimisation (SEO).
SEO is a powerful tool, given the following statistics:
- 92% of customers use search engines Google, Yahoo or Bing to find what they are looking for online
- 93% of users don’t look further than the first or second results page from search engines
- 33% of users believe the companies that are ranked higher in search results are trusted brands
- SEO is approximately four times higher in conversion rate than online advertising (i.e. pay per click advertising)
- Having a top search engine ranking is the equivalent of having a non-stop advertising campaign
Our digital marketing services include the following:
Search Engine Optimisation
Optimising your website is essential for customers to be able to find your business online. An attractive looking website is not enough to drive traffic to your site. Search Engine Optimisation is a proven method to increase visitor numbers.
Website SEO Health Check
Thorough onsite and offsite analysis ensures that your business website is equipped for effective SEO. We recommend changes that will assist with the effective implementation of SEO strategies.
Search Engine Submission
Submit your website to popular search engines, including Google, Yahoo and Bing. Being found by search engines will assist in driving more traffice to your website.
Directory Submission
Submit your website to a host of directories that are relevant to your business. Directory submission provides you with links back to your website, which in turn, assists with SEO.
AdWords Management
Advertising your business on utilising AdWords will help in reaching potential customers who search on Google. We can create your ad and include appropriate keywords that are linked to your business or offering. With AdWords you only pay when your ad is clicked on. You have full control of your daily budget by setting the amount you want to spend up to, plus you can set a maximum amount you will pay per click.
Content Copywriting
Effective copywriting is essential for any website to gain the attention and interest from existing and potential customers. The copywriting style needs to compliment your business or offering. A professional services business, for example, will require content that is conservative to attract their target audience with their particular service offering. Content copywriting also ensures that legal obligations are met and that search engines can find a website by using keywords as part of the content.
Article Submission
Articles can be submitted to various article directories. Article directories are a good source of deep linking where other websites will link back to the page on your website where relevant and complementary information is held.
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